ViacomCBS is beefing up its CBS All Access direct-to-consumer streaming platform, with shows including a new “SpongeBob SquarePants” spinoff
By Joe Flint Close Joe Flint July 30, 2020 3:00 am ET ViacomCBS Inc. VIAC 3.14% said it is beefing up the content of its CBS All Access direct-to-consumer streaming platform, adding more than 3,500 episodes of television shows as well as a new original children’s offering that is a spinoff of the Nickelodeon hit “SpongeBob SquarePants.”
Jess Kuronen ViacomCBS hasn’t disclosed how many subscribers CBS All Access has, but people familiar with the matter say it is more than six million. By adding content from ViacomCBS outlets including Nickelodeon and BET, the company is betting the service can attract more customers. ViacomCBS has also said it would rebrand CBS All Access in the coming months to better reflect the wider offerings.
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