ViacomCBS has raised the curtains on its long-anticipated global streamer, with plans set for an early 2021 launch. Having teased the prospect of a “broad pay streaming product” back in May, Viacom…
ViacomCBS has raised the curtains on its long-anticipated global streamer, with plans set for an early 2021 launch.ViacomCBS Networks International
“We’re going to continue working with our colleagues in our distribution team to work out the right approach to allocate rights and windowing in those markets,”. “We have more than enough content to continue to do licensing.” The platform, powered by the same tech used for CBS All Access, will also combine movies from Paramount Pictures and premieres and box sets from Comedy Central, MTV, Nickelodeon and Paramount Network, as well as originals from in-house production outfit ViacomCBS International Studios in some markets.
Ultimately, the platform will look to serve four-quadrant viewing by combining blockbuster and classic movies, premium scripted series, kids, comedy and entertainment, reality and specialist factual content. Notably, niche pre-school streamer Noggin, available in 65 countries, will remain as a distinct platform.
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