With the imminent sale of WWE to Endeavor, Vince McMahon will be named executive chair of the new public company.
If Vince McMahon’s return to World Wrestling Entertainment Inc. was still in doubt, it isn’t any longer, after the company’s biggest weekend in years.
The imminent sale of WWE WWE to Endeavor Group Holdings Inc. EDR , which owns the Ultimate Fighting Championship, will result in McMahon — who retired last year amid a misconduct probe — being named executive chair of the new public company. Endeavor CEO Ari Emanuel will serve as chief executive. But within days of McMahon’s return in January, WWE’s board of directors unanimously elected him executive chair. His involvement appeared to ratchet up in recent weeks in the run-up to Wrestlemania 39, the company’s annual event, in Los Angeles this past weekend.
Endeavor’s potential deal with WWE comes following two sellout shows at Los Angeles’ SoFi Stadium, a surge in TV ratings and house attendance and a spike in the sports-entertainment company’s bottom line.
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