A viral TikTok recipe, wherein ice cream is wrapped in a Fruit Roll-Up that turns crunchy, has sparked enough demand in Israel to lead to smuggling attempts.
All in all, 1,006 pounds of the candy have been seized recently, adding to 32,192 individual Fruit Roll-Ups in total.
The trend was sparked by TikTok user Golnar Ghavami on Feb. 25, when she posted a video of herself wrapping mango ice cream in a red Fruit Roll-Up and demonstrating how the candy wrap got cold and crunchy. As the trend snowballed, stores in Israel ran out of legally imported boxes, leading travelers to seek out the candy in America. Whereas a box of 10 Fruit Roll-Ups costs only $3 stateside, individual units of the treat can go for as much as $8 in Israel.
On April 28, an American couple was stopped at Ben Gurion International Airport near Lod, Israel, with nearly 375 pounds of the confection, all individual units, stuffed inside their luggage. An American couple was caught trying to smuggle 375 POUNDS of Fruit Roll Ups into the State of Israel after prices skyrocketed once the snack became part of a viral TikTok trend.
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