“We wanted people to know: You’re not alone, people are thinking about you,” says the general manager of the DoubleTree in Crystal City.
Midday approached as Ken Kruger pulled his brown cart down the darkened hallway of the empty hotel building.
In mid-March, as the virus began seizing American life in ways big and small, hotel occupancy across the country plummeted. The 48-year-old hotel near the airport, perhaps best known for its revolving rooftop restaurant, consolidated its guests into a single building and kept its north tower empty. They were still operational, still booking guests and still meeting each day as a staff.“We were itching for an idea to do something more,” said Charles Hill, the DoubleTree general manager.
“It’s kind of like a Lite-Brite, if you ever had those,” Kruger said of the 1970s-era children’s toy.They started with a basic photograph of the tower and a highlighter to mark the windows. Then they plotted out designs in PowerPoint and an Excel spreadsheet. As Kruger turned “LOVE” into “KIND,” he relied on a color-coded sheet that told him which rooms needed blinds opened, which needed them shut and which required no change at all.
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