Visa's Crypto Strategy Remains Intact Despite Crypto Winter

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Visa's Crypto Strategy Remains Intact Despite Crypto Winter
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U.S. payment giants Visa and Mastercard remain committed to investing and partnerships with crypto projects. HeleneBraunn reports.

“The recent failures do not change our crypto strategy and focus to serve as a bridge, helping connect both platforms and technologies emerging in the crypto ecosystem,” the spokesperson said. “That is where we have been investing and plan to continue to invest.”on Tuesday, Visa’s head of crypto, Cuy Sheffield, said reports of Visa wanting to slow down partnerships with the crypto space are inaccurate, and he reiterated that Visa continues to partner with crypto companies.

“Despite the challenges and uncertainty in the crypto ecosystem, our view has not changed that fiat-backed digital currencies running on public blockchains have the potential to play an important role in the payments ecosystem,” Sheffield said.with crypto payments app Wirex to expand its footprint in Asia-Pacific and the U.K., to bring more payment options to consumers.

Mastercard was also reported to be taking a step back in the crypto space. A spokesperson from Mastercard, however, told CoinDesk the company still intends to"work with partners to bring relevant payments solutions and programs to market." The person added,"Our efforts continue to be focused on the underlying blockchain technology and how that can be applied to help address current pain points and build more efficient systems for consumers and businesses."

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