“For every mobile phone sold to private customers, we bring an old one back into circulation.”
Global E-Waste Statistics Partnership
CTL worked with Samsung and T-Mobile a couple of years ago on a similar scheme, but on a much smaller scale, for. It has also worked with KPMG, the Dutch Government, and Expereo, but this Vodafone deal is its largest to date. It promises to recycle at least 1 million old cell phones every year. De Kluijver is convinced that the path to better recycling is to build a business case that can drive formal collection, creating demand for more e-waste to be collected and funding local plans. It’s a pragmatic approach. There's also hope that Vodafone will benefit from this program by picking up and retaining more customers, proving to other big tech brands that people care about how e-waste is handled.
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