The ad depicted a large, white hand pushing a dark-skinned man around a parked VW Golf, before flicking him into a doorway.
The ad showed a large, white hand appearing to push a dark-skinned man around a parked VW Golf, before flicking him into a doorway.
"The racist clip for #Golf … makes us stunned. I'm ashamed of this spot — and I'm sure I'm speaking for the whole workforce. The clip is disgusting," he posted Wednesday in German according to translation via LinkedIn. "It is an insult to every decent person. We're ashamed of it and cannot explain how it came about. We apologize in particular to those who feel personally hurt by the racist content," they said, according to a translationThe hand was filmed close to the camera, creating the illusion that it was controlling the figure further away, a common technique used in social media videos. The ad was made by a creative agency, according to the Financial Times.
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