Volkswagen is about to find out whether consumers will back its $34-billion strategy to topple Tesla as the electric-car leader.
A Volkswagen ID.3 electric car is seen in a glass enclosure during a press conference in Berlin on May 8.
The German auto giant is now taking 1,000-euro deposits, or about $1,120, to secure one of the first in a new range of battery-powered models. The new ID.3 hatchback — which VW hopes will be the electric-car successor to the iconic Beetle — will start at less than $33,600, roughly the same level as the diesel variant of its bestselling Golf hatchback.“We are not playing,” VW sales chief Juergen Stackmann said at an event in Berlin launching the reservation program.
While some consumers have shown interest in the vehicles, which generally cost more but have less range than combustion models, electric cars haven’t broken through on the mass market. The limited-run variant will cost less than $45,000 and includes a battery capable of powering the car for 260 miles. The basic version has a range of 205 miles, while the top-of-the-line model can drive as far as 340 miles on a charge.sent an email to prospective German customers on Wednesday, trumpeting its Model S and Model X as having the best range of electric cars in series production. Volkswagen is slated to start mass assembly of the ID.
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