Wait, There's a Name for Cheetos Dust?

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Wait, There's a Name for Cheetos Dust?
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Yes, official Cheetos Popcorn has landed on store shelves.

"Cheetos' new ready-to-eat Popcorn brings the legendary taste of the iconic Cheetos seasoning to one of America's snacking favorites, swapping the butter and salt for the cheesy and spicy flavors fans know and love," Cheetos writes. "Available in two flavors—Cheddar and Flamin' Hot—Cheetos Popcorn will step up fans' snacking game with cheesy and Flamin' Hot twists on a snack perfect for any occasion.

Brandi Ray, senior director of marketing for Cheetos maker Frito-Lay North America, then hammered the term "Cheetle" home. "We've seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we're always looking for ways to help them step up their snacking game," she said.

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