Shares of Warner Bros. Discovery dipped nearly 6% today as the company took the wraps off its rebranded streaming service amid a flood of new programming announcements
Max Rebrand Sees Warner Bros. Discovery Return To Kids Space With Reboots & New Parental Controls
Discovery and Warner Media merged a year ago. The combined company carries a massive debt load and got off to a rocky start with the Street. Sentiment started to turn slightly this year as it cuts costs, streamlined programming and focused on deleveraging. Now, it’s blending HBO Max and Discovery+ with the combined offering to launch May 23.
J.B. Perette, WBD’s head of global streaming & games, promised to preserve and protect “one of the most iconic brands in television. HBO and Max content chief Casey Bloys said HBO is “not changing course at all.”
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Warner Bros. Discovery Unveils ‘Max’: Everything Revealed at Combined HBO Max-Discovery+ Streaming Presentation (Updating Live)Warner Bros. Discovery finally revealed the plans (and confirmed the long-rumored name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a splashy press presentation.
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HBO Max on verge of redesign as part of Discovery mergerWarner Bros. Discovery is set to combine its HBO Max and Discovery+ streaming services this year.
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Warner Bros. Discovery unveils new flagship streaming service, 'Max'Warner Bros. Discovery is combining HBO Max and Discovery+ content to form a new streaming service.
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HBO and Warner Bros. Discovery Launch Their Own Streaming ServiceThe newly formed Warner Bros. Discovery has recently laid off employees and delayed projects, making the success of Max crucial.
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Warner Bros. Discovery’s $15.99-ish “Max” combo will be revealed tomorrowWarner Bros. Discovery’s $15.99-ish 'Max' combo will be revealed tomorrow
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HBO and Warner Bros. Discovery to Unveil Merged Streaming Service This WeekThe long-awaited MAX streaming service will finally be revealed, along with technological upgrades & some TV series & movie announcements.
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