Walmart and Sam's Club stores will be closed on Thanksgiving Day to give associates a day with their families
, and T.J.Maxx and others – all who have not opened on Thanksgiving for the past few years. I just hope that other retailers decide to show similar concern for their associates and follow Walmart’s lead to make Thanksgiving a real holiday again. There is no need to order associates to leave the Thanksgiving dinner and have them rush to the store. All the more this year when so many have had to endure such difficult times.
Walmart also showed concern for their front-line workers by announcing a third round of cash bonuses for store, club, distribution center, and fulfillment center associates that will totaling $428 Million. So far, that means the company will have paid out $1.1 Billion for COVID-19 pandemic bonuses. The coronavirus pandemic will certainly affect many retailers in planning how to handle increased crowds expected during the Christmas shopping season. Retailers must make sure that their shoppers and associates are healthy, and it might require that temperatures will be taken at the door. There should also be entrance and exit doors clearly marked in order to direct the traffic flow and be sure that customers can shop in comfort.
Stores will need extra personnel to manage the new shopping routines, whether to guide customers, assist with curbside pickup, and/or maybe even handle curbside delivery. In other words – stores have to be staffed for a strong customer surge on Black Friday. But, will the shopping surge happen? Will stores actually assure their customers that it is safe to shop? No one knows for sure at this point.
I was the senior retail analyst at Morgan Stanley for 16 years, following a 20 year career at retailers including Macy’s, May Department Stores and Allied Stores.I was the senior retail analyst at Morgan Stanley for 16 years, following a 20 year career at retailers including Macy’s, May Department Stores and Allied Stores. Currently I head Loeb Associates Inc. a management consulting and strategic advisory firm for leading domestic and international retail companies.
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