We visited the same Walmart on Black Friday in 2021 and 2022 — and the consistent emptiness shows the waning importance of the shopping holiday
I went to Walmart in Rochester, New York on Black Friday 2022 to see how crowds compared to the same store last year.When I arrived just after 9 a.m. on Black Friday, the Walmart parking lot looked quite bare.Walking inside, I didn't see very many shoppers, but there was security near the door.I skipped past the main grocery area, which was empty and didn't seem to have any special holiday deals.At first glance the clothing sections also seemed pretty empty of customers.
Bins in the centers of aisles seemed to have some of the most popular deals, advertising "while supplies last."These were mainly less expensive items than the typical Black Friday electronics deals.Mary Meisenzahl/InsiderMary Meisenzahl/InsiderThe aisles of dolls and stuffed animals weren't especially busy, but they were definitely one of the most trafficked areas of the store.
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