Walmart said Monday it's relaunching the once-beloved trendy New York fashion brand, Scoop NYC, on its website nationwide and in select stores.
The new in-house brand launch builds on Walmart's ongoing fashion ambitions.said Monday it's relaunching the once-beloved trendy New York fashion brand, Scoop NYC, on its website and in select stores.
Now, in a bid to build itself as a bigger fashion destination, Walmart has attained the rights to the Scoop name and is relaunching the brand — but at more affordable price points. Scoop adds to Walmart's growing portfolio of fashion labels and partnerships, some better known than others. Walmart also acquired online-based apparel start-ups Modcloth and Bonobos in a bid to reach more younger shoppers.
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