From MarketWatch Picks: Walmart launched its Walmart+ Assist program, offering paid membership benefits for half price for Americans receiving food stamps and other government assistance.
A Walmart+ membership just became a little more accessible for millions. Walmart announced Thursday that it launched Walmart+ Assist, a program offering Americans on food stamps and other government assistance a monthly- or yearly-paid membership for half-price.
The company says it will offer Walmart+ Assist to new and existing customers based on eligibility. Eligibility will be determined using SheerID, the company says. “Existing members who qualify and sign up will receive a prorated refund and the new price will start immediately,” the release says. New members will also have the opportunity to try Walmart+ using a 30-day trial. To learn more or sign up, visit Walmart.com/PlusAssist.
When Walmart+ was launched last year, smart shopping expert Trae Bodge of TrueTrae.com told MarketWatch Picks that the membership program was developing into a solid alternative to an Amazon Prime membership . “They’re clearly taking a page out of the Amazon Prime playbook offering these exclusive deals to Walmart+ members, thereby making Walmart+ more valuable,” said Bodge.
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