Enter the depressing world of Walmart’s metaverse
, it seems that a decent amount of users have at least logged in, with 200,000 “Welcome to Walmart Land” badges awarded for entering the game for the first time. But other achievements, like getting a free “loot box” from a circling blimp, have only been won by a few thousand players. And whenlogged in to the game this morning, we were one of only a handful of avatars enjoying the rather depressing sights and sounds of Walmart Land.
Meanwhile, Walmart’s chief marketing officer, William White, has been talking up the virtual worlds in interviews as a way to connect with Gen Z. “How are we driving relevance in cultural conversation? How are we developing community and engagement? How are we moving the needle from a brand favorability [standpoint] with younger audiences?”
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