Walmart customers kept accidentally buying $49 Walmart+ memberships at self-checkout, forcing the company to abruptly yank a promotion
for making it overly easy to join Prime and excessively difficult to cancel. Its Prime Day event, which ran on July 11 and 12, which brings in billions of dollars of sales to the e-commerce juggernaut, as well as driving new signups for the membership service.
According to an internal Walmart memo obtained by Insider, customers would receive an activation code on their receipt that they could then use to activate their membership online. The memo encouraged stores to garner signups through a competition that would give a prize to the locations with the most new members.Walmart has pushed to grow its Walmart+ membership base for some time now.
The employee requested anonymity because they were concerned about repercussions from Walmart and because they weren't authorized to speak with the media. Insider has verified their identity.It has received 1,600 upvotes since it was uploaded, with other users recounting similar experiences at their stores.
Two other Walmart employees, whose identities have been verified by Insider, said that they had concerns over the prompt being available only in English — which could prompt confusion among customers who don't read English fluently. The promotions on self-checkout registers originally were slated to end when stores closed on July 13.Insider visited a Walmart location in Wisconsin and bought a $2.28 Snickers bar at self-checkout.
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