Walmart’s e-commerce shopping experience just got a little bit bigger with Shopify.
The partnership between the big-box retailer and the Canadian e-commerce platform is twofold: Walmart can continue to grow its online business — which surged 74 percent during the most recent quarter — while Shopify’s third-party sellers have the chance to sell goods on Walmart’s web site.
The move is also an attempt to compete with e-commerce giants like Amazon and Chinese platform Alibaba, both of which already allow small and medium-size businesses the chance to sell on their web sites. Many of those small businesses are struggling to stay afloat amid the coronavirus pandemic, which has caused consumers to shelter in place and turn to online shopping at unprecedented levels.
“Competition in this important segment of online retail is heating up, with Amazon remaining the unquestioned leader,” said Charlie O’Shea, Moody’s vice president. “However, the ability of Walmart to offer space in stores, as well as placement on its web site for select retailers as it has with Advance [Auto], is a key competitive advantage that certainly has the potential to attract additional relationships.
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