If Walmart+ is held off until just before the holiday season, Walmart could struggle to recruit members
biggest sales quarter, Walmart+'s free same-day shipping and early access to promotions could be particularly appealing to consumers, helping it quickly build out its user base.
But if Walmart+ is held off until just before the holiday season, Walmart could struggle to recruit members. Delaying Walmart+'s launch gives Walmart less time to optimize its offering before the holidays to make sure that it's appealing to consumers and able to consistently deliver on its promises like free same-day shipping during the key shopping period, Tom Caporaso, CEO of Clarus Commerce, told Insider Intelligence.
Amazon and its Prime subscription are positioned to thrive in Q4 and potentially grow their share, so Walmart needs to launch its competing service soon if it wants it to succeed. Amazon postponed Prime Day, its annual sales holiday, to October this year due to the pandemic, giving it the opportunity to build loyalty with Prime subscribers and recruit new ones just before the holidays. of US consumers who shop on Amazon start their search for products on the marketplace, Amazon is set to rack up sales during the holidays as consumers shift their spending online.
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