From 1931: A Profile of a modest man in Hollywood, four years into the making of his impish, benevolent, four-fingered cartoon, Mickey Mouse. NewYorkerArchive
In the current American mythology, Mickey Mouse is the imp, the benevolent dwarf of older fables, and like them he is far more popular than the important gods, heroes, and ogres. Over a hundred prints of each of his adventures are made, and of the fifteen thousand movie houses wired for sound in America, twelve thousand show his pictures.
When a Mouse or a Silly Symphony is finished, the business side and most of the artists watch it carefully for commercial value, for those mysterious qualities which they think, or guess, will make it popular. They find their congratulations to Walt Disney accepted without enthusiasm. He is not putting on artistic side; he is not indifferent to profits.
The two advantages of the animated cartoon over the feature picture are only implied in the above description: there are no stars and only as much film is taken as will be used. A few feet are allowed for adjustments, but the filming of a hundred and fifty thousand feet for a six-thousand-foot picture does not occur.Walt Disney is, as I have said, thirty, and that means that he is too young to have had a history, too young to have developed oddities and idiosyncrasies.
Sound was just coming in and Disney’s still-silent comics were unacceptable. Instantly he adapted his ideas to the new medium. Unlike the producers of feature pictures, he had nothing to scrap, no equipment to save, and hardly any public to worry about. He made a drawn comic and took it to New York for synchronization.
It was reported that at the great Leipzig Trade Fair this year, forty per cent of all the novelties offered were inspired by Mickey Mouse. One American company lists a velvet doll, a wood-jointed figure, a mechanical drummer, a metal sparkler, and half-a-dozen other toys; there is a “Mickey Mouse Coloring Book” and another book of the adventures of Mickey Mouse; you can have Mickey Mouse on your writing paper; you can have him as a radiator cap.
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