Walt Disney Co. is banning Netflix Inc. ads across its TV networks, according to a report in The Wall Street Journal, ahead of the launch of the...
Walt Disney Co. DIS, +1.23% is banning Netflix Inc.
ads across its TV networks, according to a report in The Wall Street Journal, ahead of the launch of the entertainment and media giant's Disney+ streaming-video service next month. Citing people familiar with the matter, the WSJ report said Disney told staffers not to accept ads from any rival streaming services, but later reversed course and found a compromise with nearly every company, except Netflix. In 2018, Netflix spent $99.2 million on TV ads in the U.S.
plans to spend $100 million on ads outside of its properties to launch its streaming service Peacock, which launches in April 2020, while AT&T Inc.'s T, +0.30% WarnerMedia plans to spend $300 million on ads over the next year to push HBO Max. Disney's stock has run up 17.9% year to date, while Netflix shares have edged up 0.4% and the Dow Jones Industrial Average DJIA, +0.89% has gained 12.9%.
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