Effective immediately, Walt Disney Studios President of Marketing and 18-year studio vet, Asad Ayaz, has been named the first-ever Chief Brand Officer of The Walt Disney Company
In this newly created position reporting to Iger, Ayaz will be responsible for stewarding and elevating the Disney brand globally across the entire ecosystem of company touchpoints and consumer experiences.
One key cross-company brand initiative for Ayaz is spearheading the Disney100 campaign as the company celebrates its 100th year. He developed and created the Disney100 Special Look spot that aired during the Super Bowl, as well as the Studios’ new 100-year logo refresh now appearing on all Disney-branded movies.
“Throughout both my early life and my time at the company, I’ve marveled at the power of Disney’s storytelling, experiences, and simply the name itself to inspire people and resonate through generations,” said Ayaz.
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