Warner Bros. at 100: Characters of Steel Propel DC into Future

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Warner Bros. at 100: Characters of Steel Propel DC into Future
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The modern superhero movie would not exist without the version of Superman limned by Christopher Reeve in Warner Bros.’ 1978 smash “Superman.” First created in 1938 by Jerry Siegel and Joe Shuster …

The modern superhero movie would not exist without the version of Superman limned by Christopher Reeve in Warner Bros.’ 1978 smash “Superman.”

First created in 1938 by Jerry Siegel and Joe Shuster for Action Comics, the Man of Steel became a pop-culture mainstay with the syn- dicated “Adventures of Superman” TV series in the 1950s. But it wasn’t untilComics moved into the world of Warner Bros. and Reeve donned the last son of Krypton’s blue-and-red tights for the Richard Donner-directed “Superman” that bringing a comic book superhero to life on the big screen was seen as blockbuster business.

For the next two decades, Warner Bros. dominated superhero cinema, especially after Tim Bur- ton’s “Batman” in 1989 launched the Caped Crusader as the dark and brooding yin to Superman’s virtuous and hopeful yang. By 2008’s “The Dark Knight,” more than a dozen DC Comics live-action adaptations had earned upward of $4.4 billion in unadjusted global grosses.

“They’re on a mission,” Warner Bros. Discovery CEO David Zaslav says of Gunn and Safran. The blue- print for expanding DC’s footprint in the biz is closely intertwined with the big-picture strategy for Warner Bros. overall. “We have a real opportunity to breathe life into these characters,” Zaslav says.

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