As the Christopher Nolan film Tenet hits theaters in the U.S. and TheBatman star Robert Pattinson tests positive for coronavirus, Warner Bros. CEO Ann Sarnoff says, 'I think we never expected things to go completely smoothly'
As the Christopher Nolan film hits theaters in the U.S. and Batman Robert Pattinson tests positive for coronavirus, Ann Sarnoff says,"I think we never expected things to go completely smoothly."
Sarnoff’s hire and recent promotion — she now oversees all content operations — have been viewed skeptically by some in Hollywood. In August 2019, she arrived at Warner Bros. as CEO with oversight of the film and television studios despite being mostly unknown to Hollywood insiders. Before serving as president of BBC Studios America, Sarnoff was president of Dow Jones Ventures, COO of the WNBA and executive vp consumer products and business development at Nickelodeon.
It's overstated. Let me share with you the process that we went through. Right when COVID struck, we started looking at alternative ways to think about movie releases. On thefront, we decided to release it on PVOD. Families were sequestered together and wanted more content. We are very happy with the results. A few weeks later it debuted on HBO Max, where we were very happy with the results as well.front, we also had a finished movie, which we are very proud for people to see.
Would you ever consider doing a hybrid PVOD-theatrical release for a big tentpole, much as Disney is doing withinternationally in some theaters. I’m rooting for anybody who is getting a movie out. Fans are anxious for new content. I actually went to seelast night in Connecticut. I’m in Bedford, New York, and drove 10 minutes to the theater with friends. And it was amazing. It was safe. There were no crowds. I even found a way to eat popcorn with a mask on.
I’m sorry I can’t comment because it’s all speculation at this point. I don’t have anything official to say.My job is to lead the group. I’m not giving notes. I may have an opinion about something. I have incredibly capable people working for me. I’m very happy with them running their businesses. That is one of the reasons John Stankey hired me: I break silos. My job is to pull it all together and make it more valuable for creators. They now have one-stop shopping.
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