Warner Bros Discovery said on Monday it would restructure its advertising sales division including the leadership team, as the entertainment major seeks to address a downturn in ad demand.
The exterior of the Warner Bros. Discovery Atlanta campus is pictured in Atlanta, Georgia, U.S. May 2, 2023. REUTERS/Alyssa Pointer/File Photosaid on Monday it would restructure its advertising sales division including the leadership team, as the entertainment major seeks to address a downturn in ad demand.
Advertising agency partners will now work with dedicated sales leaders and teams providing them with direct access to a variety of brands under the company's umbrella. In the new leadership structure, Jon Diament will lead the ad and partner strategy, while Ryan Gould will take on a newly created role to head the digital team to oversee the company's advertising, programmatic sales and data strategy.
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