Warner Music CEO, Robert Kyncl, discusses his approach to AI and emphasizes that artists have a choice. He also addresses the label's recent TikTok deal and the response to the 'Barbie' soundtrack. 'Barbie' is finally set for release in Saudi Arabia and the United Arab Emirates after speculation that the film would be banned. Kyncl highlights the significance of the expanded deal with TikTok, although he doesn't provide many details due to confidentiality provisions.
'Barbie' Finally Set for Release in Saudi Arabia, United Arab Emirates After Speculation Film Would Be Banned
He added: “What I can say is this: the deal features improved monetization per MAU that is comparable to other ad-supported DSPs , fully recognizing the value of our music and how critical it is to engagement on the platform. I was glad to have had the benefit of my experience at YouTube aligning with the music industry on solutions that work for everyone.”
The Warner Music CEO also addressed the much-discussed topic of AI. Calling it “a creative tool,” he emphasized on the earnings conference call that “the thing that is important is: artists have a choice.” He explained: “There are some that may not like it, and that’s totally fine. And then there are some that will embrace it. And that’s also fine.” He called WMG’s key priority to “ensure that they have a choice and that something is not done to them.
Other artists are using generative AI for visuals and music videos, including metal band Disturbed and Linkin Park. Plus, AI-enabled technology is also “giving new life to recordings by artists who are no longer with us,” Kyncl said. “For example, AI has been used to isolate the vocal performance from sound recordings of legendary entertainment Sammy Davis Jr. and renowned opera singer Maria Callas.
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