Warner Music Group is partnering with Roblox on Rhythm City.
that it had more than 61 million daily active users in December who spent close to 5 billion hours on the platform. It’s no surprise, then, that record companies are eager to find new ways to seed their music to Roblox users.
“Immersive online environments represent a meaningful opportunity for reaching a growing number of fans who want to use virtual communities to enjoy shared music experiences,”, Sony Music’s president of global digital business and U.S. sales, said in 2021.
Warner acts, including Twenty One Pilots and David Guetta, have previously hosted virtual concerts on Roblox.
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