Warner Music Group has punched its way into the free, ad-supported streaming TV (FAST) segment, with the launch of a trio of genre-based channels exclusively on the Roku Channel. The new channels f…
Pop, WMX Rock and WMX Hip-Hop — are now available to stream for free on the Roku Channel through the service’s Live TV Guide. WMG is giving Roku a three-month exclusive window on the FAST channels for the U.S. and Canada before widening distribution to other platforms.that houses the company’s content, ecommerce, fan experience and commercial services businesses.
In addition, the FAST channels will premiere exclusive new series, starting with “Iconic Records: Life After Death,” a new show exploring the legacy of late music artists. The first installment will cover Notorious B.I.G., the rapper who was murdered in 1997, which is hosted and executive-produced by radio personality Angie Martinez .
As for why WMX opted for an exclusive window with Roku, Blank said, “We wanted to make some noise with the Roku Channel… Roku has been an amazing partner, this is new for us, and it made sense to be in front of their audience.”For the Roku Channel, the three WMX FAST services represent its first direct deal with a music company, adding to its lineup of channels fromand iHeartMedia. Last month, Roku Channel expanded its live channel guide — which now features more than 350 channels in the U.S.
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