Elizabeth Warren is making a major investment in her first set of television ads in the presidential race, marking a new phase of her campaign focused on reaching out to a wider span of voters.
2020 candidate
Warren, who has seen a steady rise in the polls over the summer months, recently came the closest yet with front runner Joe Biden in an Iowa poll since the race began. Released last weekend, the poll from the Des Moines Register and CNN showed a virtual tie, with Warren holding onto a two-point lead over Biden but within the margin of error. Vermont Sen. Bernie Sanders fell to a distant third.
The decision to spend more online highlights a trend of the 2020 cycle to put more money into reaching voters on social platforms, which allow campaigns to pick and choose who they target, rather than traditional TV, which is a more blanket medium that hits anyone tuned into the channel when it airs.
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