“All of the actual pain and embarrassment and shame that came with all of that just kind of got swept under the rug.”
Kevin Winter/Getty ImagesThe day that everything changed for Rebecca Black was a Friday. On March 11, 2011, the then-13-year-old got an unexpected notification about a YouTube comment. The commenter had seen the video for her then-unknown song “Friday,” on a popular blog and felt compelled to write. “The song sucks, but they said the song is going to be big,” Black recalls.
“There were not many black people in Bratislava,” Wilson says. “So I’m walking on the streets one day coming back from grocery shopping, and he pulled over. He stopped by, and he said, ‘Hey, you’re a black dude.’ I’m like, ‘Yeah, I’m a black dude.’ ‘So you must do music?’ I’m like, ‘Sure, I do.’ ” He ended up going on tour rapping at concerts until around 2000, when he decided to try to make it in America.
That’s how Rebecca heard about Ark Music: One of her schoolmates had worked with them. She saw the video and immediately asked her mom if she could make one herself—even though it cost $4,000. “My mom comes from the Hispanic world of mothers, who really would die for their kids and would do anything for their kids to have any sort of opportunity, because it’s something that she had to fight so, so hard for,” Black says.
As with everything else about Ark Music, the process of making the video for “Friday” was both way more professional than it could have been and also kind of shoestring. They used a green screen, but the video was shot at Black’s dad’s house. They wanted a school bus, but they could only afford a convertible. In the video, those are Black’s real friends, and that’s Wilson in the video performing the rap verse. On Feb.
And those years were difficult ones—a lot of opportunity, but a lot of isolation. Black’s parents were there for her but also as overwhelmed and confused as she was. She started being home-schooled. The family’s relationship with Ark Music quickly fell apart, and lawsuits started flying. Black got a new agent and manager, and her first single after “Friday” did well enough, but the following ones petered out. In this period, she released one song that charted, peaking at No.
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