Take a closer look at KendallJenner's new campaign for Reserved, CiaoKendall.
stars in a new autumn/winter 2019 campaign for Polish retail giant Reserved. The 23-year-old supermodel appears in a whimsical, Italian-inspired short film, directed by the highly esteemed Gordon von Steiner, in which she dons multiple wigs, dances in a purposefully stilted style–while seemingly in a trance–and eventually dives into an enormous fish tank, transforming into a glittering mermaid.
Jenner wears a number of sleek looks in the video: sexy lingerie, a minimalist a-line skirt and turtleneck, a leather skirt and crop top, a floral slip over a heather grey t-shirt.Reserved is a major high street chain in Europe, selling affordable fast fashion to the masses. They have locations in thirty-three countries outside of the United States; they’re mostly in Europe, but they also operate stores in Middle Eastern nations like Saudi Arabia, Qatar, Egypt, and Israel.
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