.StellaMcCartney and natasupernova debut a new sustainable faux fur fabric.
. That idea applied well to McCartney’s collection, a playful mash-up of Savile Row tailoring and free-spirited dresses that she considers her most sustainable offering yet, but also to a new material McCartney has developed with DuPont. Called Koba, it is the first faux fur to be made using 37% plant-based ingredients. It’s also partially made from recycled polyester that can be recycled again at the end of the product’s life.
The soft, plush fabric made its debut at McCartney’s show, not on the runway but in the front row, where model
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