Charlie Wilson, Ledisi, and Anthony Hamilton are the latest R&B veterans to take back control of their careers
“Everyone came to the point: What are you all doing for us?” explains Michael Paran, who runs P Music Group, a label and management company that works with Wilson and Hailey, among others. “Major labels are not gonna do anything for me. The only thing I would want is for them to go work mainstream radio, but that’s not gonna happen. So why do you give up everything just to have a label?”
or Daniel Caesar, R&B rarely yields the type of blockbuster stream counts that are common in hip-hop or reggaeton. This is especially true for artists above the age of 30 — core R&B fans who grew up listening to Hamilton or K-Ci & JoJo haven’t all made the transition from buying albums and listening on the radio to streaming. That mean
“The way that I operate, the managers now are the label,” Paran says. “If you have good infrastructure, you’re doing the day-to-day stuff, and you know how to work radio, you can win.” If the big record companies aren’t going to foster a new set of opportunities for R&B singers, those acts have little to gain from a label deal. In those arrangements, “you don’t really have a say-so in how your budget is spent,” says Rex Rideout,
That’s why R&B’s renewed focus on self sufficiency makes sense. In the last two years, Hamilton, Wilson, Ledisi, DeVaughn, India.Arie, and Fantasia have used BMG as a partner and licensed their albums to the company for a few years in exchange for light help with marketing, recording, or promotion costs.
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