Outside Lands 2023 begins today (Aug. 11) in San Francisco’s iconic Golden Gate Park.
Upon launching in 2008, Outside Lands came to life in the same year as several other major North American musicincluding All Points East in New York and Mile High Music Festival in Denver. This was also the same year as the recession, and while many of the other events launched in 2008 had faded out just a few years later, by this time Outside Lands had become a phenomenon, generating $60 million in economic impact for the city in 2011 alone.
Scott and Farman credit the festival’s longevity to Golden Gate Park itself, with the venue providing a singular, distinctly San Franciscan atmosphere. So too does the festival focus on incorporating other elements of the city. Another major infusion of local culture comes via the festival’s food programming, which over the years has grown to feature food from more than 95 local restaurants, as well as drinks from 30 breweries and a flurry of Northern California wineries. Scott says organizers have turned down food vendors from Las Vegas, L.A. and New York, and equates the importance of the fest’s food and beverage options to that of the music lineup itself.
Demonstrating these healthy aspects of San Francisco has become more crucial for the festival over the last few years in particular, as the city has gained a reputation as a nexus of homelessness, drug use and business closures, particularly following the pandemic.
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