‘We did open the floodgates’: San Jose OK’s new digital billboards
Despite overwhelming public outcry,will soon go along Highway 101 in San Jose, marking the first time the city has allowed such signs to be built in more than 36 years.
Although the council acknowledged the considerable community opposition to billboards, they reasoned that the signs offered an opportunity to decrease blight. “The reality is there are probably more than 500 signs in the city of San Jose and most of them will still be standing ” said San Jose resident Les Levitt, who helped launch a grassroots effort No Digital Billboards in San Jose. “Any councilmember who thinks this was a one-day event or an isolated agenda item related to these billboards is likely to be surprised that we did open the floodgates and there will be others to follow soon.
and billboards to be built on 17 city-owned sites. That plan included permitting the construction of new signs on a handful of city-owned downtown buildings such as the Hammer Theatre and the Center for Performing Arts and adding new digital billboards on up to eight freeway-facing public properties, including at the airport.
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