Breaking news! SelenaGomez's rarebeauty is launching on September 3rd and we can't wait. ✨
set up for months promising the arrival of Gomez's line in 2020. Sephora has also set up its own sign-up option for Rare Beauty notifications, and we have a feeling everyone who's already signed up will be getting an email about this very thing shortly.
The products themselves have been very much under-wraps thus far, but Gomez has been very open about her goals for Rare Beauty. "I wanted to make a brand where you feel comfortable.
That starts with the very first Rare Beauty product sold, and now we finally know that will be September 3.
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