Our biggest challenge has been letting people know that the shoes won't biodegrade on their feet. For the shoes to decompose, they need a mixture of moisture and constant pressure underground, for an extended period of time.
After that, I worked for a fashion brand for seven years, and began to notice that all of the sneakers this company made had EVA or TPR outsoles, they were essentially made of plastic. I started doing my research and discovered that there are more than 20 billion pairs of sneakers made each year. And most of those are going to end up in landfill if there's no way for them to decompose, so we have a really big problem on our hands.
Johnny sneakers are designed to be entirely biodegradable and contain an apple tree see so they can be planted once they are worn out.I wish I had a really cool story about the apple tree seed, but I was actually just on a long drive to Ottawa to visit a friend and I was going over the idea of biodegradability and how not all biodegradable products have been super successful.
Our biggest challenge has been letting people know that the shoes won't biodegrade on their feet. For the shoes to decompose, they need a mixture of moisture and constant pressure underground, for an extended period of time, so people don't need to worry. We have had third parties test the sneakers, and they have told us that they will be 53 percent biodegraded after 18 months and completely biodegrade after three years. But it depends on the climate the shoes go to.
The Johnny sneaker is currently available in two colors, black and white, for both men and women and eventually we want to create kids sizes. If you pledge through our Kickstarter, the sneakers will be shipped to your door by August 2022. I would like to eventually get into different types of footwear and we would like to go to market but we still need to get the sizing and other little details finalized, and that will still take from here until August to get completely right.
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