Commentary: We need to talk about those Breonna Taylor T-shirts
, I was inspired. I wanted to be bold and continue in that spirit of activism by buying a Breonna Taylor mask from Amazon to wear in public. I imagine many others were recently inspired to do the same after a Kentucky grand juryBut as I searched for the right mask to purchase to make my own statement, I quickly made a realization: I had no idea where the money would be going.
I tried to find out who the seller was behind one particular mask, but it turns out they can make themselves pretty anonymous. When I clicked on the Amazon seller profile, there was a list of other similar items and not a lot of additional information. There was no way to know if the profits from this purchase would be used— which is the kind of purchase I wanted to make — or just to make someone a few dollars richer. This led me to wonder how big the economy around these items has become.
Indeed, there is a whole e-commerce ecosystem that is monetizing the deaths of Black people that have gripped the nation. On sites like Amazon, Etsy and Redbubble, you can find wristbands, shoes, stickers, posters, iPhone cases and more bearing the names or likenesses of Breonna Taylor and George Floyd. I found two different designs of a shirt that reads" What About Prosecuting the Cops That Killed Breonna Taylor.”And it’s not all apparel — there are puzzles, candles, pillows and mugs.
I understand that people want to protest the killings of Black people in America by showing their names and faces on items of clothing. I personally can relate to the feeling of helplessness as graphic videos are shared on social media, a feeling compounded by the
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