Loved01 is debuting with a clear mission to formulate for underserved skin tones — at accessible price points and easy-to-find retailers. But does it work better for melanin-rich skin than anything else on the market?
At launch, Legend says the brand is focused on moisture, because he's learned there's evidence dark skin tones lose moisture more quickly than lighter ones. "Whether it's our cleanser, our shaving cream, or our moisturizer — all of them have
The discussion around marketing a brand to cater to melanin-rich skin has been abundant the past few years, due in large part to the fact that there is limited research available on the nuances of melanin-rich skin — which Legend brought up himself.
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