The online mattress company Casper has expanded its sleep-centric product line to include everything from bedside lights, to duvets, to multiple mattresses for an array of preferences.
Katie Canales/Business InsiderChapin explained that Casper is in the sleep business, not just the mattress business, which means the company thinks about products people use when preparing to go to bed and when they wake up.That's why in January the company launched the Glow Light — a"smart" bedside light that slowly dims as you're getting ready for bed and slowly brightens when you want to wake up.
In less than one month, Casper sold out of its initial run of Glow Lights.The Glow doesn't have any buttons and instead uses a series of gestures — twisting the orb to dim the light or flipping it over to turn the light off, for example. So how the product felt in a person's hand was a key consideration.Early prototypes had many different shapes, but ultimately they settled on the one that felt most natural to grip.
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