A few new Bay Area restaurants aim to bring pricing down, one fresh pasta dish at a time. (via eatersf)
for its inexpensive, quality pasta priced at around $10 a plate. When Sfizio opened in May 2023, Solimano was committed to opening with low prices; the cost of a plate of pasta typically doesn’t go much past $16. “Noodle Theory mentioned it when they closed, they basically said, ‘If we have to charge $25 for a bowl of noodles, then it’s not worth running,’” Solimano told
in May. “That’s not the restaurant we want, and so part of me wants to say, ‘Let’s see, let’s start low.’”In that same vein, Strong wants to keep things affordable, saying it is an important part of his shop and restaurant — and that the hospitality industry needs to figure out how to provide an inexpensive restaurant experience for customers since there’s certainly an audience for it.
The tradeoff for affordable pasta, however, may be the level of service. At both Pasta Supply Co. and Sfizio, orders are taken at the door rather than a more conventional full-service model with servers who take orders at the table. There are no reservations, which means neither owner has to pay a third-party company like OpenTable or Resy for service — but does sometimes result in a wait at peak dining times.
Strong readily admits he’s still in the early stages and that the “jury’s still out on whether or not we can make it.” But he’s giving it the best shot he can, even if it’s in a casual setting. “We opened a tiny dining room to keep our prices affordable,” Strong says, “which I know we can do because pasta is pretty affordable to make. But we can pack this [dining room] and we can make it casual, and so far it’s gone well.”Thanks for signing up!Oops. Something went wrong.
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