Wendy's executives admit its last breakfast attempt was a massive failure. Here's their new plan to make breakfast a $940 million business.
Executives said that breakfast is set to become 10% of Wendy's business, bringing in $940 million.
Kane acknowledged a "big elephant in the room" — the fact that Wendy's has failed on breakfast in the past. It only requires three employees, saving on labor costs. The previous breakfast required four workers.
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