The average viewer watched 8 hours 44 minutes of women’s sport in 2022 - compared to 3 hours 47 minutes in 2021. Women’s sport attracted more viewers than the likes of Strictly, I’m a Celeb and Bake Off. But what does this mean for the future?
‘During the tournament I was able to do what I love every single day, talk about women in football. It was bonkers, the phone didn’t stop.’
For broadcasters moving forward – scheduling still remains a big issue for games. Women’s sport needs to be shown at accessible times for fans in attendance but also those watching at home.Evening games, such as 7.45pm kick offs in football, mean children – who could be inspired to participate, are unable to go.
‘In 2021, people were on average watching 3 hours and 47 minutes of women’s sport. In 2022 that became 8 hours and 44 minutes – a massive improvement. ‘One stat that has got a lot of attention is that 1.8 million people watched the Women’s Euros – but not the Men’s World Cup.’
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