Metaverse execs are working on strategy, evangelizing and more.
The "chief metaverse officers" hired at big companies around the world in recent months are spending their days crafting big-picture strategy and evangelizing for the underlying technology, even as the metaverse itself — meaning shared, interconnected virtual worlds — remains a fragmented dream.— essentially the internet made immersive, thanks in part to virtual and augmented reality — is the next big thing in connectivity and commerce.
Over at talent agency CAA, chief metaverse officer Joanna Popper is helping clients understand and capitalize on the space while seeking investment opportunities: "[We] very much see this as a moment to be aligning, testing, learning, experimenting and growing with the industry, but also making bets that are going to pay out over time."
, it could get harder for metaverse evangelists to convince skeptics — both internally and externally.Popper argues that the strongest companies of the current web era — your Googles and Facebooks — arose from the ashes of the dot-com bust.
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