The arrival of the Italian fashion label's first vegan bag offers a case study in the delicate balancing act of promoting alternative product lines without negatively impacting the health of hero collections.
The first-ever Gucci bag to be constructed with plant-derived materials arrives alongside a campaign starring Gen Z act and advocate Billie Eilish.
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Billie Eilish Is the First to Get Her Hands on Gucci’s New Vegan Horsebit BagBillie Eilish stars in Gucci’s new campaign, featuring its Horsebit 1955 bag in Demetra, a vegan alternative to leather. It’s the first time Gucci has used Demetra in its bag collections.
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