Here's what could lie ahead for travelers and the airline after the Southwest holiday meltdown.
Plus, it doesn't reimburse them for their true out-of-pocket expenses when they were stranded, such as hotel accommodations, food, clothing and toiletries —during this time — and the cost of seeking alternative forms of transportation.
Then there's the lost revenue to Southwest — which the airline can never recoup — for the revenue the airline lost during the time the airline was essentially shut down. The latest estimates are in the range of $500 million. For an airline that has been consistently profitable for more than 50 years, this quarter may mark a real profit hit.at Southwest's behavior before and during the meltdown, the airline is bracing for a huge proposed fine.
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