Two of the world's biggest Covid-19 vaccines have basked in publicity for a year, but few people know their names. Introducing Comirnaty and Spikevax.
Despite a year of wall-to-wall media coverage and, the names of the world’s two biggest Covid-19 vaccines are nowhere close to the name recognition of such products as Tylenol, Kleenex or the iPhone.
Drugs receiving FDA approval have unique names but are getting tough to pronounce: the rheumatoid arthritis therapy Xeljanz; the prostate cancer treatment Orgovyx; and Evrysdi for spinal muscular atrophy, to name a few. “Starting off with an mRNA combination could have been a lost cause,” Mr. Piergrossi said. The company spent about six months sifting through a thousand or so candidates. Among them: Rnaxcovi, Kovimerna, Covuity and Comirnaty, the eventual winner.
Brand experts said drug names often take time to catch on. The Pfizer-BioNTech and Moderna vaccines are in their early days—only Pfizer’s is fully approved by the FDA; Moderna’s has emergency-use authorization. “These names will find their place in the pharmaceutical lexicon,” Mr. Piergrossi said So far, few people know or bother to use hard-won brand names for Covid-19 vaccines. “There’s already an easier and well understood name—Pfizer,” said Harry Thomas, a physician in Austin, Texas. He found the brand name, Comirnaty, confusing.
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