'Is mainstream success and recognition, or white fame, even something Black artists should still be chasing?' Read more from kalilacalame on the concept of being “Black famous” & the systemic Hollywood problems concerning whose work becomes “mainstream.'
when an executive producer had no idea who she was. “I was quiet and he said, ‘Do you sing?’” remembered Ralph. “And I said, ‘Whoa.’ ...So even in unsuspecting places, that can be very much a thing where there are certain people who have no idea who you are and what you’ve done after all these years.”
Ralph has had a career in Hollywood as an actress and singer since the 1970s. Ralph originated the role of Deena Jones in the 1981 Broadway musicalSister Act 2: Back in the Habitearned her five NAACP Image Award nominations — again, a predominantly Black accolade..
Ideally, this is what any production would want, but unfortunately, marketing pushes like this are infrequent for Black-led productions. A 2021 study conducted byreported that films by Black professionals get less funding, less marketing, and less distribution than other films. It was found that “fewer Black-led stories get told, and when they are, these projects have been consistently underfunded and undervalued, despite often earning higher relative returns than other properties.
This significant disparity is often why many Black actors don’t cross over into the mainstream limelight until years into their respective careers. It’s not lack of talent, but rather lack of investment that excludes these Black actors from mainstream attention. The study also pointed out that “unless at least one senior member of a production is Black, Black talent is largely shut out of those critical roles.
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