With the looming threat of the health crisis worsening in the fall and winter, the pandemic seems likely to erase what little is left of this year's release calendar.
Tom Brueggemann
pointed out. “More than half of that goes to film rentals. They have staff and other operational costs to pay, as well as rent to landlords. Theaters have a stronger hand in negotiating rent if they’re closed. Once open, they owe, and now they face weeks of operation at a significant loss.”when studios will just give up the ghost on theatrical runs, as long as the pandemic continues.
Maybe it always was. Back in the early days of the pandemic, industry insiders believed that once theaters reopened, audiences would flock back. “At some point, this crisis will clear, and the movies will most certainly be released. At that point, I think there will be a pent-up demand,” box office analystin March.
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