A study on Gen Z university students in Greece, India, and the UK reveals that attitudes, knowledge of healthy eating, meal preparation involvement, and perceived barriers significantly influence their willingness to adopt plant-based diets, highlighting opportunities and challenges in promoting sustainable food choices.
By Priyanjana Pramanik, MSc.Reviewed by Susha Cheriyedath, M.Sc.Jul 2 2024 In a recent study published in the journal Foods, researchers investigated Gen Z's perceptions toward plant-based foods and the factors influencing their willingness to adopt green-eating practices across university students in Greece, India, and the United Kingdom .
Despite the established benefits of plant-based diets, many consumers remain hesitant to adopt them, with meat consumption deeply embedded in Western culture. Factors influencing the acceptance of plant-based diets include attachment to meat, food choice motives, and perceptions of health and environmental benefits.
The questionnaire covered sociodemographic details, meal preparation habits, culinary skills, knowledge of healthy eating, diet healthiness, and activity level. It also assessed the influence of social media and television advertising on plant-based food purchases and barriers to adopting a plant-based diet, such as interest and knowledge about plant proteins.
Compared to Indian students, Greek and English students were more likely to be responsible for shopping for food and planning and preparing their meals and less likely to be living with their parents or relatives. The PCA found five factors explaining nearly 58% of the variance in students' attitudes toward plant-based diets.
Diet Food Meat Physical Activity Protein Research Students Type 2 Diabetes
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